The Importance of Personalization to Brands

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Interest in online personalization is exploding as brands aim to connect with customers and allow customer experience to drive that relationship.  Ted Moffatt of Stratigent makes some great points in his recent post about the importance of online personalization. Ted covers a lot of ground here and I found myself nodding throughout. Bottom line: online […]

Pricing Pressure, Multi-Screening, and Testing

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Search and social media exert a tremendous downward pressure on primary product pricing, as we’ve discussed previously, by making it much easier for customers to compare pricing across retailers, both online and off. But there’s another aspect of the social age that should be a cause for concern for online retailers: Multi-Screening. According to a […]

 
 
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