The Three E’s – Enable, Ensure, Enhance

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In my last post on 8/8/13 I pointed out that Amazon doesn’t optimize for percentage margin. That’s significant because it allows Amazon to lower prices as far as they want. But if we examine the bottom line of digital retailers, they appear to be healthy. How is it possible to remain profitable in a market where […]

If You Can’t Beat Them …

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If your business depends on online sales and marketing, this statement from Amazon’s CEO, Jeff Bezos, given during an interview with the Harvard Business Review, should certainly catch your attention: “Percentage margins are not one of the things we are seeking to optimize.” Are you getting that? The largest online retailer in the world isn’t […]

Getting Acquainted with Ancilyze

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First time learning about Ancilyze? Besides our Fact Sheet, This video will help you acquaint yourself with Ancilyze Technologies, LLC. [youtube=]   Ancilyze partners with health insurance distributors to optimize the sale of ancillary products and services using patented-pending marketing optimization technology. Utilizing Ancilyze technology, our clients differentiate themselves in the post healthcare reform marketplace […]

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