Its undeniable that A/B testing is becoming widely adopted by online marketers to track consumer engagement and uncover which elements of a web page’s content incite the most action. Split testing allows online marketers to measure the effectiveness of layout, graphics, colors, copy, headings, and many other elements of a web page by running two […]
We’ve been talking a lot about ancillary revenue in previous posts. What is the difference between ancillary revenue and core product revenue? Here’s a quick overview. Core product margin is the operating profit percentage on the product most associated with the retailer. In the case of an airline, this would be the margin on a plane […]
Interesting post by outlining reasons why ancillary/voluntary benefits will flourish in the post reform marketplace. Most notably, with larger deductibles and out-of-pocket costs, consumers will fall back on voluntary ancillary benefits to fill their coverage gaps. Read more by visiting Voluntary Benefit Programs.
According to a recent Prudential study, three-fifths of employers report using a technology platform to manage the administration and enrollment of their benefits programs. Of those respondents, 99% rate their platforms as effective or highly effective. To read more about this study, visit Investors.com.
According to a recent Adobe 2013 Digital Marketing Optimization Survey, results indicate those allocating more of their marketing budgets to optimization tend to have more success with their conversion rates. For example, 21% of respondents spending more than one-quarter of their budgets on optimization are achieving conversion rates of 9% and above, compared to only […]
In a recent study of 114 companies with at least 5,000 employees conducted by Benfield Research, Benfield’s research suggests that if large companies do flock to private exchanges in large numbers, it probably wouldn’t happen until 2017 or 2018. This article published by Distil Health Insurance Exchanges dives deeper into the future role of private […]