Carriers plan aggressive exchange strategy

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A recent survey conducted by Array Health identifies 70% of carriers are expected to participate in both private and public exchanges over the next six months. Breaking down the numbers further, 9% said they’ll participate in only the private exchanges, 10.5% will participate only in the public ones and 10.5% said they won’t play at […]

Use Data to Add Value, Not Alarm Customers

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There’s a fine line marketers must walk when providing a customized experience for visitors on an ecommerce website. Too much customization and you may annoy visitors (or worse). Too little customization and you’re leaving a lot of potential profit on the table. A few weeks ago, I had the opportunity to travel to Coral Gables, […]

MarketingSherpa Study: Does A/B testing deliver a positive ROI?

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According to a recent MarketingSherpa study, 4 out of 5 marketers who have measured the ROI of their A/B testing and optimization programs report the results are positive. With optimization taking off and proving positive ROI in numerous consumer and retail markets, it only makes sense to bring this tactic to healthcare. The results of […]

Voluntary Sales ‘Logical Next Step’ for Healthcare Distributors

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A recent article on does a great job outlining the future opportunity for voluntary products and services in the post reform market place. When it comes down to it: with reform squeezing “core” healthcare margins, “ancillary” sales will be the future of benefit augmentation for consumers and bottom-line margins for distributors. Check out the […]

Finding Budget for Improved Mobile Optimization

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Earlier this year and Forrester Research produced their annual report of e-commerce benchmarks based on a survey of retailers that sell online. The report noted that 29 percent of retailers believe that mobile traffic and sales negatively impact their overall conversion rates. As visits from smartphones and tablets increase, retailers are looking to improved […]

Brokers are Bullish on Voluntary Sales Prospects in 2014

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A new Eastbridge Consulting Group study identifies that industry experts expect voluntary sales will boom next year, with about 90 percent of respondents in the group’s mid-year 2013 Voluntary Industry Confidence Index survey saying they expect sales to increase in the next 12 months. For more information on the study, visit

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