Getting the Right Ratio for Your Marketing Spend

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A report by Econsultancy highlights a significant issue for digital marketers: most companies operate at a 92:1 ratio. In other words, for every $92 businesses spend driving traffic to their websites, they only spend $1 converting it. Through anecdotal evidence from speaking daily with companies around the world about their digital marketing efforts, I can tell you […]

Marketers Deem Conversion Rate Optimization Crucially Important, Report Improvements

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Roughly 6 in 10 company marketers from around the world say that conversion rate optimization is “crucial” to their overall digital marketing strategy according to a new article on Additionally, almost 9 in 10 report that their organization’s focus on conversion rate optimization has increased over the past 5 years. There’s little doubt that […]

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