The Future of Customer Experience Management

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A recent report from Econsultancy CEO Ashley Friedlein about trends in Digital Marketing for 2014 begins with the results of a recent survey. Conducted by Econsultancy and Adobe, they asked companies to indicate the single most exciting opportunity for their organization in 2014. The number one answer was Customer Experience.   Friedlein predicts that ‘customer experience management’ (CEM) […]

Healthcare Consumers and The Paradox of Choice

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Barry Schwartz’s Ted Talk on the Paradox of Choice inspires us to consider how too much choice in the post healthcare reform market may unintentionally have adverse affects on consumers.  Case in point: Barry’s citation of a study regarding how consumers respond to choice in selecting retirement funds. The results potentially foreshadow the eventual buying behavior […]

Personalization: Key to Successful E-Commerce in 2014

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Technologies are emerging that make targeting, understanding and engaging with your audience more manageable than ever.  As a result, it has become increasingly important for online retailers to start tailoring their offerings to the individual. Inviting customers to consider conveniently-placed content and products that speak directly to their interests and preferences will enable your business […]

 
 
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