3 in 4 Retailers Believe Mobile Will Soon Influence the Majority of Consumers’ Purchases

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A new study from RSR Research indicates that already, almost half of retailers believe that mobile influences consumers’ purchases more than half of the time. And they’re even more confident of mobile’s influence in the years to come: some 44% believe that mobile will in 3 years influence consumers’ purchases at least three-quarters of the time, up from just 9% who currently feel that mobile carries that level of influence.

RSR-Retailers-on-Mobile-Influence-on-Consumer-Purchases-Mar2014

via MarketingCharts.com.

 
 
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