Ancilyze to Present at AHIP Institute 2014

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We’re looking forward to presenting at AHIP Institute 2014!

The Direct Consumer Revolution: Innovative Product Strategies

Health care is changing rapidly, along with the way that most American’s evaluate, select, purchase and pay for health insurance. Exchanges, defined contribution, value-based plan designs, and retail health care all present opportunities for health plans to work directly with consumers. How are economics, regulation and “consumerism” changing how Americans purchase health insurance and receive health care services? For traditionally B2B companies, how can you migrate your organization to the B2C environment? What lessons can be learned from traditional retailers and packaged goods business models? How can health plans evolve their product strategy to incorporate more customized and personalized products? Hear about the ways in which consumerism will impact your organization and innovative strategies will meet changing market and customer demands.

 
 
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