Ancilyze Newz

Constant Contact Infographic: The What, When, and Who of Successful Emails

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Constant Contact recently unveiled factors that make or break  email successful email campaigns. By digging into their database of over 60+ billion emails per year, they found there are three factors that can help or hinder campaign success: email content, best time to send emails, and who within audiences then to be the most engaged. Constant Contact shared these […]

Benefit News: Voluntary benefits next up in retiree exchange market

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According to Employee Benefit News report, the Blue Cross Blue Shield Association is the latest to launch a retiree private HIX, launching this summer. Due to pent up demand from the 8-9 million retirees in the U.S. who demand such a solution there is keen interest in the upcoming exchange, says Maureen Sullivan, senior vice president of strategic […]

MetLife Survey: Benefits Gain Traction As An Employee Retention Objective

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According to, a recent MetLife survey outlines workers’ value for employer-sponsored benefits. The survey, issued in MetLife’s 13th Annual Employee Benefit Trends Survey, confirms the relationship between a company’s ability to offer strong employer-based benefits and that company’s ability to keep employees and tamp down on turnover. But in order for benefits to serve as an […]

New voluntary products address cash-flow issues

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According to a recent Employee Benefit Adviser article by Mike Nesper, employers need to change if they want to attract new, young millennial employees. Promoting financial wellness is one important way to engage millennials in new ways. According to a recent survey, three-fourths of employees don’t have enough savings to cover six months of expenses. […]

BCBS to Open Health Insurance Marketplace for Retirees

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This summer, Blue Cross and Blue Shield is launching a health insurance exchange to help retirees transition from group health benefits to individual Medicare coverage. The new benefits will go into effect on January 1, 2016. The exchange will also offer additional BCBS products such as vision, dental and life insurance in markets where they are […]

Employees set sight on vision insurance via Benefit News

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Employees have their eyes set on vision insurance, as sales have increased close to 25% since 2013 and are leading the pack in worksite voluntary sales growth. Following vision insurance sales is critical illness at 19% and accident insurance at 12%. LIMRA notes each product has grown by 12% or more in the past four […]

Webinar: Optimizing Health Plan Ancillary Sales

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In the age of the customer, companies are striving more than ever to increase knowledge of and engagement with their customers to improve both loyalty and revenues. However, not all companies are truly optimizing their ancillary sales to ensure that they are offering the right products to the right people at the right time. A recent Forrester […]

Customizing Online Sales in the Era of the Consumer

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During 2015 online retailers can expect a growing demand for customized shopping experiences, especially from travelers, as well as consumers in general. Market trends indicate savvy shoppers are increasingly demanding that retailers tailor their offerings to best suit specific consumer needs and provide a unique and seamless shopping experience. In addition to consumer expectations, trends […]

Ancillary Revenue is Growing by Leaps and Bounds

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In the travel industry, cheap prices can be viewed as a double-edge sword: it creates a competitive advantage if you can offer a lower price on fares, but it can come with a with a little bit of grumbling from the consumer who’s used to having everything included in their price. In a new study […]

Driving Customer Loyalty via Digital Merchandising

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Do you know who your best customers are? Do you know which ones are your most valuable? Part of building a customer base is finding new customers, however the best business people know that retaining current customers generates the real revenue. Inc. magazine estimates that it costs five to 10 times more money to acquire […]

Website Usability: More Than Meets The Eye

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Often the first public-facing activity of a business is to launch a website announcing: Here we are! Buy our products or services! Learn about our company! We all know having a website is very important for a business, but we may not understand what an effective website looks like. Sure, we may like the website […]

Ancilyze to Present at AHIP Institute 2014

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We’re looking forward to presenting at AHIP Institute 2014! The Direct Consumer Revolution: Innovative Product Strategies Health care is changing rapidly, along with the way that most American’s evaluate, select, purchase and pay for health insurance. Exchanges, defined contribution, value-based plan designs, and retail health care all present opportunities for health plans to work directly […]

User Experience and the Checkout

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The old saying goes, “If you give a mouse a cookie, he’ll want a glass of milk.” The same thought process applies to customers when they are finishing an online purchase. Whether they’re buying plane tickets, renting a car, or booking a hotel – there are more than likely other add-ons available to help improve […]

The Future of Customer Experience Management

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A recent report from Econsultancy CEO Ashley Friedlein about trends in Digital Marketing for 2014 begins with the results of a recent survey. Conducted by Econsultancy and Adobe, they asked companies to indicate the single most exciting opportunity for their organization in 2014. The number one answer was Customer Experience.   Friedlein predicts that ‘customer experience management’ (CEM) […]

Healthcare Consumers and The Paradox of Choice

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Barry Schwartz’s Ted Talk on the Paradox of Choice inspires us to consider how too much choice in the post healthcare reform market may unintentionally have adverse affects on consumers.  Case in point: Barry’s citation of a study regarding how consumers respond to choice in selecting retirement funds. The results potentially foreshadow the eventual buying behavior […]

Personalization: Key to Successful E-Commerce in 2014

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Technologies are emerging that make targeting, understanding and engaging with your audience more manageable than ever.  As a result, it has become increasingly important for online retailers to start tailoring their offerings to the individual. Inviting customers to consider conveniently-placed content and products that speak directly to their interests and preferences will enable your business […]

Ancilyze Fact Sheet

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Combined with our new video, this handy Ancilyze Fact Sheet outlines everything you need to learn more about Ancilyze. Take a look and feel free to Download a copy for yourself. – James Drew

Ancilyze: The First Ancillary Product Optimization Service for Healthcare Distributors and Their Retail Consumers

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CHICAGO, April 23, 2014 — BCS Financial Corporation and Fusion Company announced today the launch of Ancilyze Technologies LLC, a new joint venture enabling health insurance distributors to integrate optimized ancillary product and service offerings into their existing healthcare distribution systems. Ancilyze’s optimization capabilities easily integrate with health insurance carriers, ancillary product providers, and private exchange […]

Benefits Selling / Oliver Wyman 2014 Broker and Agent Survey

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According to a recent Benefits Selling / Oliver Wyman study, producers will be looking for ways to expand, grow revenue, and diversify risk in the face of lower margins in the core medical business. Health plans, too, are seeking additional sources of revenue to make up for their own declining margins as a result of […]

Do Brokers See the Value of Vision Insurance?

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Although millions of Americans use some form of corrective lenses to see, when employers break out their vision plans as an ancillary benefit, the rates at which employees sign up for and use the plans drops dramatically. For example, in 2008, the Bureau of Labor Statistics reported 42 percent of employees at large employers took […]

Pet Insurance Growth Looks Positive for Next Five Years

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The outlook for UK and North America pet insurers remains positive over the next five years. Despite the recessionary environment and the squeeze on household incomes, pet insurance has been the fastest growing category in insurance sales. Recent industry analysis suggests that from 2008 to 2012, the UK market has increased by 35 percent. Market penetration […]

PPACA Pushes Dental Further into Voluntary

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Obamacare’s 10 essential health benefits have given brokers and agents plenty to chew on during the implementation of the Patient Protection and Affordable Care Act. While they are intended to improve care covered under health plans across the nation, essential health benefits have been shown to drive up the cost of some plans — a […]

Profits from Voluntary Products set to Soar for Producers

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According to Insurance Business America, two new reports add to growing evidence that voluntary benefits products are going to be hot commodities come 2014. According to an industry survey from Eastbridge Consulting Group and a study from MetLife and, producers offering voluntary benefits packages will see profits soar as health reform causes commercial clients to rethink […]

Voluntary Products Poised for Takeoff in 2014

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A new article on identifies 2014 as a pivotal year for employee benefits. Most notable: as the Patient Protection and Affordable Care Act continues to shake out, likely propelling the sale of voluntary benefits products even further, experts say. Citing MetLife’s 2013 Study of Employee Benefits Trends, 58 percent of employers say providing voluntary […]

Getting the Right Ratio for Your Marketing Spend

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A report by Econsultancy highlights a significant issue for digital marketers: most companies operate at a 92:1 ratio. In other words, for every $92 businesses spend driving traffic to their websites, they only spend $1 converting it. Through anecdotal evidence from speaking daily with companies around the world about their digital marketing efforts, I can tell you […]

Marketers Deem Conversion Rate Optimization Crucially Important, Report Improvements

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Roughly 6 in 10 company marketers from around the world say that conversion rate optimization is “crucial” to their overall digital marketing strategy according to a new article on Additionally, almost 9 in 10 report that their organization’s focus on conversion rate optimization has increased over the past 5 years. There’s little doubt that […] Carriers plan aggressive exchange strategy

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A recent survey conducted by Array Health identifies 70% of carriers are expected to participate in both private and public exchanges over the next six months. Breaking down the numbers further, 9% said they’ll participate in only the private exchanges, 10.5% will participate only in the public ones and 10.5% said they won’t play at […]

Use Data to Add Value, Not Alarm Customers

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There’s a fine line marketers must walk when providing a customized experience for visitors on an ecommerce website. Too much customization and you may annoy visitors (or worse). Too little customization and you’re leaving a lot of potential profit on the table. A few weeks ago, I had the opportunity to travel to Coral Gables, […]

MarketingSherpa Study: Does A/B testing deliver a positive ROI?

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According to a recent MarketingSherpa study, 4 out of 5 marketers who have measured the ROI of their A/B testing and optimization programs report the results are positive. With optimization taking off and proving positive ROI in numerous consumer and retail markets, it only makes sense to bring this tactic to healthcare. The results of […]

Voluntary Sales ‘Logical Next Step’ for Healthcare Distributors

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A recent article on does a great job outlining the future opportunity for voluntary products and services in the post reform market place. When it comes down to it: with reform squeezing “core” healthcare margins, “ancillary” sales will be the future of benefit augmentation for consumers and bottom-line margins for distributors. Check out the […]

Finding Budget for Improved Mobile Optimization

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Earlier this year and Forrester Research produced their annual report of e-commerce benchmarks based on a survey of retailers that sell online. The report noted that 29 percent of retailers believe that mobile traffic and sales negatively impact their overall conversion rates. As visits from smartphones and tablets increase, retailers are looking to improved […]

Brokers are Bullish on Voluntary Sales Prospects in 2014

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A new Eastbridge Consulting Group study identifies that industry experts expect voluntary sales will boom next year, with about 90 percent of respondents in the group’s mid-year 2013 Voluntary Industry Confidence Index survey saying they expect sales to increase in the next 12 months. For more information on the study, visit

Core Product Revenue vs. Ancillary Revenue

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We’ve been talking a lot about ancillary revenue in previous posts. What is the difference between ancillary revenue and core product revenue? Here’s a quick overview. Core product margin is the operating profit percentage on the product most associated with the retailer. In the case of an airline, this would be the margin on a plane […]

Voluntary Benefits Will Thrive in the Post Reform Marketplace

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Interesting post by outlining reasons why ancillary/voluntary benefits will flourish in the post reform marketplace. Most notably, with larger deductibles and out-of-pocket costs, consumers will fall back on voluntary ancillary benefits to fill their coverage gaps. Read more by visiting Voluntary Benefit Programs.

Technology Boosts Employer Benefits Programs

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According to a recent Prudential study, three-fifths of employers report using a technology platform to manage the administration and enrollment of their benefits programs. Of those respondents, 99% rate their platforms as effective or highly effective. To read more about this study, visit

Regardless of Its Proven Impact, Optimization Is Not Yet Getting The Budgetary Focus It Deserves

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According to a recent Adobe 2013 Digital Marketing Optimization Survey, results indicate those allocating more of their marketing budgets to optimization tend to have more success with their conversion rates. For example, 21% of respondents spending more than one-quarter of their budgets on optimization are achieving conversion rates of 9% and above, compared to only […]

Big Companies Eye Private Exchanges

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In a recent study of 114 companies with at least 5,000 employees conducted by Benfield Research, Benfield’s research suggests that if large companies do flock to private exchanges in large numbers, it probably wouldn’t happen until 2017 or 2018. This article published by Distil Health Insurance Exchanges dives deeper into the future role of private […]

The Three E’s – Enable, Ensure, Enhance

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In my last post on 8/8/13 I pointed out that Amazon doesn’t optimize for percentage margin. That’s significant because it allows Amazon to lower prices as far as they want. But if we examine the bottom line of digital retailers, they appear to be healthy. How is it possible to remain profitable in a market where […]

If You Can’t Beat Them …

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If your business depends on online sales and marketing, this statement from Amazon’s CEO, Jeff Bezos, given during an interview with the Harvard Business Review, should certainly catch your attention: “Percentage margins are not one of the things we are seeking to optimize.” Are you getting that? The largest online retailer in the world isn’t […]

Getting Acquainted with Ancilyze

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First time learning about Ancilyze? Besides our Fact Sheet, This video will help you acquaint yourself with Ancilyze Technologies, LLC. [youtube=]   Ancilyze partners with health insurance distributors to optimize the sale of ancillary products and services using patented-pending marketing optimization technology. Utilizing Ancilyze technology, our clients differentiate themselves in the post healthcare reform marketplace […]

The Importance of Personalization to Brands

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Interest in online personalization is exploding as brands aim to connect with customers and allow customer experience to drive that relationship.  Ted Moffatt of Stratigent makes some great points in his recent post about the importance of online personalization. Ted covers a lot of ground here and I found myself nodding throughout. Bottom line: online […]

Pricing Pressure, Multi-Screening, and Testing

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Search and social media exert a tremendous downward pressure on primary product pricing, as we’ve discussed previously, by making it much easier for customers to compare pricing across retailers, both online and off. But there’s another aspect of the social age that should be a cause for concern for online retailers: Multi-Screening. According to a […]

The Right Product = Better Customer Experience

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Creating a better customer experience can seem awfully complicated. And maybe it is. Source: After all, today’s customers interact with brands everywhere from Facebook to print ads to telephone calls.  But getting customers the right product at the right price is still an awfully effective piece of the strategy for keeping customers happy. And in an online environment, […]

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