Constant Contact Infographic: The What, When, and Who of Successful Emails

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Constant Contact recently unveiled factors that make or break  email successful email campaigns. By digging into their database of over 60+ billion emails per year, they found there are three factors that can help or hinder campaign success: email content, best time to send emails, and who within audiences then to be the most engaged. Constant Contact shared these […]

Webinar: Optimizing Health Plan Ancillary Sales

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In the age of the customer, companies are striving more than ever to increase knowledge of and engagement with their customers to improve both loyalty and revenues. However, not all companies are truly optimizing their ancillary sales to ensure that they are offering the right products to the right people at the right time. A recent Forrester […]

Customizing Online Sales in the Era of the Consumer

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During 2015 online retailers can expect a growing demand for customized shopping experiences, especially from travelers, as well as consumers in general. Market trends indicate savvy shoppers are increasingly demanding that retailers tailor their offerings to best suit specific consumer needs and provide a unique and seamless shopping experience. In addition to consumer expectations, trends […]

Ancillary Revenue is Growing by Leaps and Bounds

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In the travel industry, cheap prices can be viewed as a double-edge sword: it creates a competitive advantage if you can offer a lower price on fares, but it can come with a with a little bit of grumbling from the consumer who’s used to having everything included in their price. In a new study […]

Website Usability: More Than Meets The Eye

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Often the first public-facing activity of a business is to launch a website announcing: Here we are! Buy our products or services! Learn about our company! We all know having a website is very important for a business, but we may not understand what an effective website looks like. Sure, we may like the website […]

User Experience and the Checkout

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The old saying goes, “If you give a mouse a cookie, he’ll want a glass of milk.” The same thought process applies to customers when they are finishing an online purchase. Whether they’re buying plane tickets, renting a car, or booking a hotel – there are more than likely other add-ons available to help improve […]

The Future of Customer Experience Management

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A recent report from Econsultancy CEO Ashley Friedlein about trends in Digital Marketing for 2014 begins with the results of a recent survey. Conducted by Econsultancy and Adobe, they asked companies to indicate the single most exciting opportunity for their organization in 2014. The number one answer was Customer Experience.   Friedlein predicts that ‘customer experience management’ (CEM) […]

Healthcare Consumers and The Paradox of Choice

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Barry Schwartz’s Ted Talk on the Paradox of Choice inspires us to consider how too much choice in the post healthcare reform market may unintentionally have adverse affects on consumers.  Case in point: Barry’s citation of a study regarding how consumers respond to choice in selecting retirement funds. The results potentially foreshadow the eventual buying behavior […]

Personalization: Key to Successful E-Commerce in 2014

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Technologies are emerging that make targeting, understanding and engaging with your audience more manageable than ever.  As a result, it has become increasingly important for online retailers to start tailoring their offerings to the individual. Inviting customers to consider conveniently-placed content and products that speak directly to their interests and preferences will enable your business […]

Ancilyze Fact Sheet

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Combined with our new video, this handy Ancilyze Fact Sheet outlines everything you need to learn more about Ancilyze. Take a look and feel free to Download a copy for yourself. – James Drew

Getting the Right Ratio for Your Marketing Spend

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A report by Econsultancy highlights a significant issue for digital marketers: most companies operate at a 92:1 ratio. In other words, for every $92 businesses spend driving traffic to their websites, they only spend $1 converting it. Through anecdotal evidence from speaking daily with companies around the world about their digital marketing efforts, I can tell you […]

Use Data to Add Value, Not Alarm Customers

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There’s a fine line marketers must walk when providing a customized experience for visitors on an ecommerce website. Too much customization and you may annoy visitors (or worse). Too little customization and you’re leaving a lot of potential profit on the table. A few weeks ago, I had the opportunity to travel to Coral Gables, […]

Finding Budget for Improved Mobile Optimization

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Earlier this year and Forrester Research produced their annual report of e-commerce benchmarks based on a survey of retailers that sell online. The report noted that 29 percent of retailers believe that mobile traffic and sales negatively impact their overall conversion rates. As visits from smartphones and tablets increase, retailers are looking to improved […]

Core Product Revenue vs. Ancillary Revenue

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We’ve been talking a lot about ancillary revenue in previous posts. What is the difference between ancillary revenue and core product revenue? Here’s a quick overview. Core product margin is the operating profit percentage on the product most associated with the retailer. In the case of an airline, this would be the margin on a plane […]

The Three E’s – Enable, Ensure, Enhance

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In my last post on 8/8/13 I pointed out that Amazon doesn’t optimize for percentage margin. That’s significant because it allows Amazon to lower prices as far as they want. But if we examine the bottom line of digital retailers, they appear to be healthy. How is it possible to remain profitable in a market where […]

If You Can’t Beat Them …

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If your business depends on online sales and marketing, this statement from Amazon’s CEO, Jeff Bezos, given during an interview with the Harvard Business Review, should certainly catch your attention: “Percentage margins are not one of the things we are seeking to optimize.” Are you getting that? The largest online retailer in the world isn’t […]

Getting Acquainted with Ancilyze

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First time learning about Ancilyze? Besides our Fact Sheet, This video will help you acquaint yourself with Ancilyze Technologies, LLC. [youtube=]   Ancilyze partners with health insurance distributors to optimize the sale of ancillary products and services using patented-pending marketing optimization technology. Utilizing Ancilyze technology, our clients differentiate themselves in the post healthcare reform marketplace […]

The Importance of Personalization to Brands

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Interest in online personalization is exploding as brands aim to connect with customers and allow customer experience to drive that relationship.  Ted Moffatt of Stratigent makes some great points in his recent post about the importance of online personalization. Ted covers a lot of ground here and I found myself nodding throughout. Bottom line: online […]

Pricing Pressure, Multi-Screening, and Testing

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Search and social media exert a tremendous downward pressure on primary product pricing, as we’ve discussed previously, by making it much easier for customers to compare pricing across retailers, both online and off. But there’s another aspect of the social age that should be a cause for concern for online retailers: Multi-Screening. According to a […]

The Right Product = Better Customer Experience

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Creating a better customer experience can seem awfully complicated. And maybe it is. Source: After all, today’s customers interact with brands everywhere from Facebook to print ads to telephone calls.  But getting customers the right product at the right price is still an awfully effective piece of the strategy for keeping customers happy. And in an online environment, […]

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