User Experience and the Checkout

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The old saying goes, “If you give a mouse a cookie, he’ll want a glass of milk.” The same thought process applies to customers when they are finishing an online purchase. Whether they’re buying plane tickets, renting a car, or booking a hotel – there are more than likely other add-ons available to help improve […]

The Future of Customer Experience Management

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A recent report from Econsultancy CEO Ashley Friedlein about trends in Digital Marketing for 2014 begins with the results of a recent survey. Conducted by Econsultancy and Adobe, they asked companies to indicate the single most exciting opportunity for their organization in 2014. The number one answer was Customer Experience.   Friedlein predicts that ‘customer experience management’ (CEM) […]

Personalization: Key to Successful E-Commerce in 2014

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Technologies are emerging that make targeting, understanding and engaging with your audience more manageable than ever.  As a result, it has become increasingly important for online retailers to start tailoring their offerings to the individual. Inviting customers to consider conveniently-placed content and products that speak directly to their interests and preferences will enable your business […]

Core Product Revenue vs. Ancillary Revenue

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We’ve been talking a lot about ancillary revenue in previous posts. What is the difference between ancillary revenue and core product revenue? Here’s a quick overview. Core product margin is the operating profit percentage on the product most associated with the retailer. In the case of an airline, this would be the margin on a plane […]

 
 
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