Constant Contact Infographic: The What, When, and Who of Successful Emails

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Constant Contact recently unveiled factors that make or break  email successful email campaigns. By digging into their database of over 60+ billion emails per year, they found there are three factors that can help or hinder campaign success: email content, best time to send emails, and who within audiences then to be the most engaged. Constant Contact shared these […]

MetLife Survey: Benefits Gain Traction As An Employee Retention Objective

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According to, a recent MetLife survey outlines workers’ value for employer-sponsored benefits. The survey, issued in MetLife’s 13th Annual Employee Benefit Trends Survey, confirms the relationship between a company’s ability to offer strong employer-based benefits and that company’s ability to keep employees and tamp down on turnover. But in order for benefits to serve as an […]

New voluntary products address cash-flow issues

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According to a recent Employee Benefit Adviser article by Mike Nesper, employers need to change if they want to attract new, young millennial employees. Promoting financial wellness is one important way to engage millennials in new ways. According to a recent survey, three-fourths of employees don’t have enough savings to cover six months of expenses. […]

BCBS to Open Health Insurance Marketplace for Retirees

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This summer, Blue Cross and Blue Shield is launching a health insurance exchange to help retirees transition from group health benefits to individual Medicare coverage. The new benefits will go into effect on January 1, 2016. The exchange will also offer additional BCBS products such as vision, dental and life insurance in markets where they are […]

Ancilyze to Present at AHIP Institute 2014

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We’re looking forward to presenting at AHIP Institute 2014! The Direct Consumer Revolution: Innovative Product Strategies Health care is changing rapidly, along with the way that most American’s evaluate, select, purchase and pay for health insurance. Exchanges, defined contribution, value-based plan designs, and retail health care all present opportunities for health plans to work directly […]

The Future of Customer Experience Management

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A recent report from Econsultancy CEO Ashley Friedlein about trends in Digital Marketing for 2014 begins with the results of a recent survey. Conducted by Econsultancy and Adobe, they asked companies to indicate the single most exciting opportunity for their organization in 2014. The number one answer was Customer Experience.   Friedlein predicts that ‘customer experience management’ (CEM) […]

Ancilyze: The First Ancillary Product Optimization Service for Healthcare Distributors and Their Retail Consumers

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CHICAGO, April 23, 2014 — BCS Financial Corporation and Fusion Company announced today the launch of Ancilyze Technologies LLC, a new joint venture enabling health insurance distributors to integrate optimized ancillary product and service offerings into their existing healthcare distribution systems. Ancilyze’s optimization capabilities easily integrate with health insurance carriers, ancillary product providers, and private exchange […]

3 in 4 Retailers Believe Mobile Will Soon Influence the Majority of Consumers’ Purchases

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A new study from RSR Research indicates that already, almost half of retailers believe that mobile influences consumers’ purchases more than half of the time. And they’re even more confident of mobile’s influence in the years to come: some 44% believe that mobile will in 3 years influence consumers’ purchases at least three-quarters of the […]

Do Brokers See the Value of Vision Insurance?

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Although millions of Americans use some form of corrective lenses to see, when employers break out their vision plans as an ancillary benefit, the rates at which employees sign up for and use the plans drops dramatically. For example, in 2008, the Bureau of Labor Statistics reported 42 percent of employees at large employers took […]

Pet Insurance Growth Looks Positive for Next Five Years

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The outlook for UK and North America pet insurers remains positive over the next five years. Despite the recessionary environment and the squeeze on household incomes, pet insurance has been the fastest growing category in insurance sales. Recent industry analysis suggests that from 2008 to 2012, the UK market has increased by 35 percent. Market penetration […]

PPACA Pushes Dental Further into Voluntary

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Obamacare’s 10 essential health benefits have given brokers and agents plenty to chew on during the implementation of the Patient Protection and Affordable Care Act. While they are intended to improve care covered under health plans across the nation, essential health benefits have been shown to drive up the cost of some plans — a […]

Profits from Voluntary Products set to Soar for Producers

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According to Insurance Business America, two new reports add to growing evidence that voluntary benefits products are going to be hot commodities come 2014. According to an industry survey from Eastbridge Consulting Group and a study from MetLife and, producers offering voluntary benefits packages will see profits soar as health reform causes commercial clients to rethink […]

Voluntary Products Poised for Takeoff in 2014

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A new article on identifies 2014 as a pivotal year for employee benefits. Most notable: as the Patient Protection and Affordable Care Act continues to shake out, likely propelling the sale of voluntary benefits products even further, experts say. Citing MetLife’s 2013 Study of Employee Benefits Trends, 58 percent of employers say providing voluntary […]

Marketers Deem Conversion Rate Optimization Crucially Important, Report Improvements

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Roughly 6 in 10 company marketers from around the world say that conversion rate optimization is “crucial” to their overall digital marketing strategy according to a new article on Additionally, almost 9 in 10 report that their organization’s focus on conversion rate optimization has increased over the past 5 years. There’s little doubt that […] Carriers plan aggressive exchange strategy

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A recent survey conducted by Array Health identifies 70% of carriers are expected to participate in both private and public exchanges over the next six months. Breaking down the numbers further, 9% said they’ll participate in only the private exchanges, 10.5% will participate only in the public ones and 10.5% said they won’t play at […]

Voluntary Sales ‘Logical Next Step’ for Healthcare Distributors

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A recent article on does a great job outlining the future opportunity for voluntary products and services in the post reform market place. When it comes down to it: with reform squeezing “core” healthcare margins, “ancillary” sales will be the future of benefit augmentation for consumers and bottom-line margins for distributors. Check out the […]

Brokers are Bullish on Voluntary Sales Prospects in 2014

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A new Eastbridge Consulting Group study identifies that industry experts expect voluntary sales will boom next year, with about 90 percent of respondents in the group’s mid-year 2013 Voluntary Industry Confidence Index survey saying they expect sales to increase in the next 12 months. For more information on the study, visit

Technology Boosts Employer Benefits Programs

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According to a recent Prudential study, three-fifths of employers report using a technology platform to manage the administration and enrollment of their benefits programs. Of those respondents, 99% rate their platforms as effective or highly effective. To read more about this study, visit

Regardless of Its Proven Impact, Optimization Is Not Yet Getting The Budgetary Focus It Deserves

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According to a recent Adobe 2013 Digital Marketing Optimization Survey, results indicate those allocating more of their marketing budgets to optimization tend to have more success with their conversion rates. For example, 21% of respondents spending more than one-quarter of their budgets on optimization are achieving conversion rates of 9% and above, compared to only […]

Big Companies Eye Private Exchanges

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In a recent study of 114 companies with at least 5,000 employees conducted by Benfield Research, Benfield’s research suggests that if large companies do flock to private exchanges in large numbers, it probably wouldn’t happen until 2017 or 2018. This article published by Distil Health Insurance Exchanges dives deeper into the future role of private […]

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