Roughly 6 in 10 company marketers from around the world say that conversion rate optimization is “crucial” to their overall digital marketing strategy according to a new article on marketingcharts.com. Additionally, almost 9 in 10 report that their organization’s focus on conversion rate optimization has increased over the past 5 years.
There’s little doubt that optimization will play a key part moving forward in the sale of healthcare and related benefits. With little data to currently available regarding how individual consumers behave in new healthcare marketplace, utilizing optimization technology and techniques will greatly improve healthcare and ancillary distribution performance for many years to come.
For more information, visit marketingcharts.com.