Voluntary Sales ‘Logical Next Step’ for Healthcare Distributors

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A recent article on BenefitsPro.com does a great job outlining the future opportunity for voluntary products and services in the post reform market place. When it comes down to it: with reform squeezing “core” healthcare margins, “ancillary” sales will be the future of benefit augmentation for consumers and bottom-line margins for distributors. Check out the […]

Finding Budget for Improved Mobile Optimization

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Earlier this year Shop.org and Forrester Research produced their annual report of e-commerce benchmarks based on a survey of retailers that sell online. The report noted that 29 percent of retailers believe that mobile traffic and sales negatively impact their overall conversion rates. As visits from smartphones and tablets increase, retailers are looking to improved […]