MarketingSherpa Study: Does A/B testing deliver a positive ROI?

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According to a recent MarketingSherpa study, 4 out of 5 marketers who have measured the ROI of their A/B testing and optimization programs report the results are positive. With optimization taking off and proving positive ROI in numerous consumer and retail markets, it only makes sense to bring this tactic to healthcare. The results of conducting healthcare and ancillary sales optimization will undoubtedly build the most effective marketing and communication strategies.

That’s where Ancilyze is coming in … To learn more about how Ancilyze is introducing optimization to the the healthcare industry, visit

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