Regardless of Its Proven Impact, Optimization Is Not Yet Getting The Budgetary Focus It Deserves

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According to a recent Adobe 2013 Digital Marketing Optimization Survey, results indicate those allocating more of their marketing budgets to optimization tend to have more success with their conversion rates. For example, 21% of respondents spending more than one-quarter of their budgets on optimization are achieving conversion rates of 9% and above, compared to only 8% for those spending up to 25% of their budgets on these activities.


Read more about this study, visit Optimization Activities Not Getting Any More of the Marketing Budget This Year –